
Toni Serra
General Director Iberia
General Manager Iberia
Toni Serra has joined Healthcare Activos as Managing Director Iberia in 2023.
Toni Serra has 22 years of experience in executive positions in healthcare companies and consultancy, both in the private and public sector. His most recent position has been that of South Territorial Director of HM Hospitales, leading the implementation of the company in Malaga, as well as forming part of its Management Committee. Previously, he worked at Mercer Consulting (Marsh & McLennan Companies) and World Health Management, as well as in various positions in the Public Administration in the Balearic Islands. He has also carried out more than 100 organisational transformation projects including the King Faisal Hospital in Rwanda, among others.
Toni Serra holds a degree in Advertising and Public Relations from the University of Barcelona and completed a Master’s degree in Alternative Investment and Finance and a General Management Development Programme at IESE.